The Ultimate Guide to Creating Product Demo Videos for B2B SaaS Businesses

# How to Use Product Demo Videos in Your Sales Funnel

As a B2B SaaS business, one of your primary goals is to convert leads into paying customers. One effective way to accomplish this is by incorporating product demo videos into your sales funnel. In this article, we'll discuss how to use product demo videos, the different types and styles available, and how to curate the best software tools for creating them.

## What Are Product Demo Videos?

Product demo videos are short videos that showcase the features and benefits of your product or service. They provide a visual representation of your product, allowing potential customers to better understand how it works and what value it can bring to their business.

## Why Use Product Demo Videos in Your Sales Funnel?

Using product demo videos in your sales funnel can have several benefits, including:

- Increased conversion rates: Product demo videos can help convert leads into paying customers by showing them the value and benefits of your product in an engaging way.
- Time-saving: Instead of spending time on long phone calls or in-person demos, product demo videos allow potential customers to quickly understand your product's key features and benefits.
- Improved engagement: Product demo videos are a more engaging and memorable way to showcase your product than text-based content or static images.
- Scalability: Product demo videos can be used repeatedly in your sales process, making them a scalable way to showcase your product to potential customers.

## Different Types of Product Demo Videos for B2B SaaS Businesses

There are several types of product demo videos that you can create for your B2B SaaS business, including:

### Explainer Videos

Explainer videos are short, animated videos that explain how your product works and the benefits it can bring to potential customers. They're a great way to simplify complex ideas and make your product more accessible to a wider audience.

### Tutorial Videos

Tutorial videos provide step-by-step instructions on how to use your product. They're a great way to help potential customers get started with your product and understand its key features.

### Customer Testimonial Videos

Customer testimonial videos feature real customers talking about their experience with your product. They're a powerful way to build trust and credibility with potential customers and showcase the real-world value of your product.

## Different Styles of Product Demo Videos for B2B SaaS Businesses

In addition to different types of product demo videos, there are also several styles that you can use to showcase your product, including:

### Live-Action Videos

Live-action videos feature real people using your product in a real-world setting. They're a great way to showcase the tangible benefits of your product and build trust with potential customers.

### Animated Videos

Animated videos use animation to showcase your product's key features and benefits. They're a great way to simplify complex ideas and make your product more accessible to a wider audience.

### Screencast Videos

Screencast videos feature a recording of your product in action, overlaid with voiceover narration. They're a great way to provide a detailed look at your product's features and functionality.

## Curation of Software Tools in the Market for Creating Product Demo Videos with Comparison

There are several software tools available in the market that you can use to create product demo videos for your B2B SaaS business. Some of the most popular options include:

### Loom

Loom is a screen recording and video messaging tool that allows you to quickly create product demo videos. It's a great option for creating simple screencast videos.

### Wistia

Wistia is a video hosting platform that also offers a suite of video creation tools. It's a great option for creating high-quality animated and live-action videos.

### Vidyard

Vidyard is a great option for creating professional-quality animated, live-action, and customer testimonial videos.

### Camtasia

Camtasia is a screen recording and video editing tool that allows you to create high-quality screencast videos with professional-looking edits and effects.

### Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing tool that offers advanced features for creating high-quality product demo videos, including animation, visual effects, and sound design.

When choosing a software tool for creating product demo videos, it's important to consider your budget, skill level, and the specific features you need. Take the time to research and compare different options before making a decision.

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1. keep the language as friendly and informal as your brand allows. Use short sentences and preferrably a QnA sort of structure.
2. There are couple of ways you can divide the videos - by use case or by feature. A good way to think about it is ” How to…. ? ” for a buyer persona.
3. Keep deep dived or detailed demos for onboarding users. If your primary objective is to use them in the consideration stage, keep it slightly high level.
4. Giving chapter breakdowns on the player directly ( like youtube) or in the description ( with timestamps) is must these days as most prospects have specific questions or objections in head and want it to get answered quickly without having to wtch the entire video.
5. Use healthy dosage of captions.
6. Somewhere in the beginning of the video, do keep a line on what all things are going to be covered in this video.

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## Conclusion

Product demo videos are a powerful tool for converting leads into paying customers for your B2B SaaS business. By using different types and styles of product demo videos and choosing the right software tools, you can create engaging, informative videos that showcase the value and benefits of your product. So start incorporating product demo videos into your sales funnel today and see the impact they can have on your business.

## FAQs

1. What length should a product demo video be?
- Product demo videos should be short and to the point, typically between 1-3 minutes in length.

2. How many product demo videos should I create?
- It's best to create multiple product demo videos that showcase different features and benefits of your product.

3. Should I include a call-to-action in my product demo videos?
- Yes, always include a clear call-to-action that encourages viewers to take the next step, such as signing up for a free trial or scheduling a demo.

4. How often should I update my product demo videos?
- It's a good idea to update your product demo videos periodically as your product evolves and new features are added.

5. Can I create product demo videos on a budget?
- Yes, there are many affordable software tools available that allow you to create high-quality product demo videos on a budget.

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